The Director General of Small Medium Enterprises Development Agency of Nigeria, SMEDAN, Umaru Dikko Radda, recently said that apart from money, skills are required to help get products and services to a wide range of consumers.
He disclosed this during a two-day training workshop on Micro, Small and Medium Enterprises, MSMEs digital marketing and entrepreneurship skills organized by SMEDAN in partnership with A.K.G Global multi-services company.
Through his representative, Director of Policy, Advocacy and Coordination (PAC) department, Monday Ewans, Umaru said they will be launching an innovative platform very soon. This platform will enable entrepreneurs to deliver their products and services in a seamless and timely manner, especially made in Nigeria products in areas such as business directory, bulk SMS services, and online advertisement.
Basically, among other made in Nigeria products, the bulk SMS business is still one of the most critical skills to learn and it also provides a market for micro, small, and medium-sized enterprises to take advantage of. With the new platform in place, MSMEs will be able to access local, regional and global markets for the development of the sub-sector in Nigeria.
The Do-Not-Disturb policy was an initiative that was introduced by the Nigerian Communications Commision to provide telecoms subscribers with the option of opting out of unwanted services with the use of a code.
What many subscribers don't know, however, is that the DND code also allows them to opt-in for services that are of interest and benefit to them, as well as opting out of Value Added Services (VAS) completely.
There are indications that telecom subscribers might have misinterpreted the NCC’s efforts at curbing the menace of unsolicited messages and calls to mean ending telecoms value-added services in its totality. As at last February, nine million subscribers were said to have activated the code to block unsolicited messages. Industry experts are, however, calling more subscriber awareness on the workings of the DND code and the benefits they are bound to get from not completely opting out of VAS.
Speaking on the prospects of the market, Ayoola Oke, Chief Executive Officer of ICT Derivatives Limited, said telecom consumers are using the power given to them by the NCC to deprive themselves of huge benefits of VAS. According to him, by completely blocking VAS, many subscribers had missed text messages from prospective employers, as well as other messages that could benefit them.
For more information on the workings of the DND code and the benefits you can gain from it, please contact our support department on 08099999247.
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