The dawn of
mobile communication brought a huge amount of change in communication from just
making calls, text, gaming, chatting, and graphics. Creating advertising
platforms for brands who do not want to just cause a scene on different mediums
but be seen as relevant and engaging. For some few years now we are privileged to
have seen mobile communication innovatively get discovered, explored, exploited
and competitive yet still being the best thing that has happened to everyone
especially the marketing and advertising industry in Nigeria over the years.
Mobile
marketing has the potential of being the most cost effective tool for
individuals and companies wanting to advertise as well as yield great return on
investment and it also provides brands good sustenance for brand awareness
campaigns.
The
challenge of mobile marketing process is still unveiling in Nigeria,
individuals, agencies and brands who want to infuse mobile marketing into their
marketing mix need to understand the pros and cons of how it works and its
effects to their brands. Before delving into a Bulk SMS marketing campaign,
businesses need to determine who their target audience is, in order to position
themselves for success and achieve their goals.
